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This article demonstrates the final steps for how you can share your new Proposal from Google Ad Manager into the Permutive platform to make this visible to Advertisers, and connect the new Line Item ID once your Proposal is accepted.
Sharing your Proposal
Once you created the new Proposal deal in GAM, please navigate to the Permutive connections tab:
- Click on the Advertiser connection.
- Find the Cohort and click on the 'Create' button.
- Click on the drop-down menu under SSP and select AdX.
- Enter the Proposal Name and Floor Price set.
- Click' Save'.
Once saved, your new Proposal Name will be passed through to the Advertisers Audience Platform, where they will be able to view the name to search for in their DSP and accept the new Proposal.
Updating your Accepted Deal
Once your Proposal has been accepted, your GAM seat will generate a new shared Line Item ID for the accepted deal running between your seat and the client DSP.
Please ensure this is updated with the new Line Item ID listed in your GAM seat and saved, for ease of the advertiser locating the new line item - this will then populate in their Audience Platform view.