An overview of how to create a Publisher Cohort.

Creating a Publisher Cohort

1. Click 'Publisher' under the Cohorts section of the navigation bar.
2. Click '+ Add Publisher Cohort' which will then take you to the builder
3. Enter the name of the cohort.
4. Enter a description of the cohort. This is optional.
5. Choose the DSP that you want to activate this cohort on.
6. Under Query, you can include any or all conditions in your targeting.
7. Click on + and select 'Publisher' to select the Publisher cohorts of your choice.
8. Select the segment of choice from your taxonomy. 
9. If you want to use third-party data, select 'Data Partner' to overlay it from a data partner of your choice.
10. You can then overlay geo-targeting on your cohort. 
11. Select the publisher you would like to connect with.
12. Click 'Create' to create and save the cohort.

Note: There are over 200 Publisher Cohorts to choose from. Please see the full list here.

You can connect with multiple publishers when creating a Publisher Cohort.

Following this, you can apply frequency caps and view cohort insights. Click here to learn more about Planning Insights and Deal Activation.