An overview of Cohort Planning Insights and Deal Activation.

Modeling

Modeling is only available when a Modeled cohort is created. If you create a Matched or Standard cohort, you will not be able to use that cohort as a model. Once creating a seed Matched Cohort, you will be able to create a Modeled cohort. 

Under the 'Modeling' section, you can select the most relevant audience by clicking on the dots of your desired reach and similarity. 

Once you save your cohort, you will not be able to change these values.

Note: If you select a modeled audience with 100% similarity, it will have no reach and thus no Modeled Cohort can be created.

Frequency Control

When building a cohort, frequency controls allow you to control the frequency at which a user sees a certain creative across multiple publisher domains.

You can set frequency controls to limit how often users are targeted. This will impact the total potential impressions and the total number of users. Users can be capped per day, week or month. 

Overview

Permutive Insights allow you to understand the incremental reach available for each cohort created.

Deal Activation

Once a cohort has been activated and pushed to your publisher of choice, they will create a deal for each cohort. This view shows you the SSP, Deal Name/Proposal Name, Deal ID and Floor Price associated with each deal. You will need this information when setting up your campaign in your DSP.