An overview of how to create an Advertiser Cohort: Matched.

Matched Cohorts can be used individually or as a seed cohort for a Modeled Cohort. 

Creating a Matched Cohort

1. Click 'Advertiser' under the Cohorts section of the navigation bar. 

2. Click '+ Add Advertiser Cohort'.

3. Enter the name of the cohort.

4. Enter a description of the cohort. This is optional.
5. Choose the DSP that you want to activate this cohort on.
6. Under Query, you can include any or all conditions in your targeting.
7. To match a data source, click on the + and select 'First Party'. You can select the data source you want to use for matching and the segment from your data taxonomy. 
8. Choose the desired segment from your taxonomy. 
9. If you want to use third-party data, select 'Data Partner' to overlay it from a data partner of your choice.
10. You can also apply geo-targeting to your cohort geo-targeting on your cohort.
11. Select the publisher you would like to connect with.
12. Click 'Create Matched cohort' to create your cohort.

Following this, you can apply frequency caps and view cohort insights. Click here to learn more about Planning Insights and Deal Activation.