In this article
An overview of how to create an Advertiser Cohort: Matched.
Matched Cohorts can be used individually or as a seed cohort for a Modeled Cohort.
Creating a Modeled Cohort
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Click 'Advertiser' under the Cohorts section of the navigation bar.
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Click '+ Add Advertiser Cohort'.
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Enter the name of the cohort.
- Enter a description of the cohort. This is optional.
- Under Query, you can include any or all conditions in your targeting.
- To match a data source, click on the + and select 'First Party'. You can select the data source you want to use for matching and the segment from your data taxonomy.
- Select the segment of choice from your taxonomy.
- You can then overlay geo-targeting on your cohort.
- Select the publisher you would like to connect with.
- Click 'Create Matched cohort' to create your cohort.
Following this, you can apply frequency caps and view cohort insights. Click here to learn more about Planning Insights and Deal Activation.
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