An overview of how to create an Advertiser Cohort: Matched.

Matched Cohorts can be used individually or as a seed cohort for a Modeled Cohort. 

Creating a Modeled Cohort

1. Click 'Advertiser' under the Cohorts section of the navigation bar. 

2. Click '+ Add Advertiser Cohort'.

3. Enter the name of the cohort.

4. Enter a description of the cohort. This is optional.
5. Under Query, you can include any or all conditions in your targeting.
6. To match a data source, click on the + and select 'First Party'. You can select the data source you want to use for matching and the segment from your data taxonomy. 
7. Select the segment of choice from your taxonomy. 
8. You can then overlay geo-targeting on your cohort. 
9. Select the publisher you would like to connect with.
10. Click 'Create Matched cohort' to create your cohort.

Following this, you can apply frequency caps and view cohort insights. Click here to learn more about Planning Insights and Deal Activation.