In this article:
How to locate Permutive publisher Deal IDs and assign them to your campaign.
Once you have accepted a Publisher Preferred Deal, GAM will turn this into a 'Finalized' Deal in your inventory, which will automatically generate a new Line Item ID and Deal ID for this new deal.
[The following content is available directly in the DV360 Help Centre which can be found here.]
Locating your Deals:
Once your deal has completed the negotiation phase, you can manage it from Inventory > My Inventory in the left menu. Changes to a deal that has already been accepted will require approval for the following: CPM amount, approved impression volumes, delivery dates, archiving line items, adding line items, ad sizes, and additional terms. Changes cannot be made to deals that have ended already.
1. Sign in to your Display & Video 360 account at displayvideo.google.com and click Inventory in the left menu.
2. Select My inventory. My inventory is separated into two sections:
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- Action required: Lists guaranteed deals that need configuration
- Everything else: Lists all programmatic guaranteed deals, non-guaranteed fixed deals, and non-guaranteed auctions, including performance statistics
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- Name or ID
- Status (Active, Paused, Archived, Completed, or All)
- Exchange
- Format (Display, Video, Audio, Mobile, YouTube Video, Unspecified)
- Commitment (Guaranteed, Non-guaranteed)
- Delivery method (Programmatic, Tag)
- Rate type (CPM - Fixed, CPM - Floor, CPD)
- Units purchased
- Start date
- Advertiser
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For all Permutive publisher deals, we recommend searching for these by the listed name and ID logged under your cohort 'Activation Deals' tab in the Permutive Audience Platform.
Assigning your Deal IDs to a campaign:
Once you have located your Permutive Deal IDs, you will need to assign them to a new Permutive campaign ahead of activation.
Assigning your deals to an existing campaign:
If you have already built out the Permutive campaign in your DSP, you can use the following steps to assign your deals to an existing line item:
- From the My Inventory menu, scroll down to the "Everything else" section.
- Select Actions > Assign to existing line item on the right.
- In the menu that appears on the right select the following:
- Advertiser
- Campaign
- Insertion order
- Line item(s)
- Click Assign when you are done.
Assigning your deals to a new campaign:
- From the My Inventory menu, scroll down to the "Everything else" section.
- Select Actions > Assign to new line item on the right.
- In the following page, enter the following information for your line item:
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Name for your line item.
Additionally, you can create your line item as a "Draft" if you don't want it to be eligible to serve once you've saved it here. If you do want it to immediately serve as soon as its start date has occurred, create the line item as "Active".
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Your line item's targeting.
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Your line item's flight dates.
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Your Budget and Pacing settings.
Display & Video 360 can automatically adjust your line item's budget if you've turned on automatic budget allocation for the line item's insertion order.
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Your bid strategy.
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The line item's frequency cap.
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The creatives you want to use with this line item.
A line item won't be serveable until one or more creatives assigned to the line item is approved.
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Your method for conversion tracking.
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Click Assign once you're done.
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